Richard D. Arroyo has been named senior...

Richard D. Arroyo has been named senior vice president-marketing at American Interactive Media, a Philips-PolyGram publishing venture based in Los Angeles. Arroyo previously was senior vice president and director of the consumer marketing division at Hill & Knowlton public relations in Los Angeles. Emiel N. Petrone has been named senior vice president-sales and distribution. Petrone will continue as executive vice president of PolyGram CD Video, a division of PolyGram Records. Dave McEthatten has been named vice president-program design.