Madison Ave. Meets Hollywood: The William Morris...

Madison Ave. Meets Hollywood: The William Morris Agency, well known throughout Hollywood for linking top stars with top films, has now created a division that will also try to link its big-name clients with major advertisers. The new entertainment marketing department will be headed by James H. Vail, who has helped put together multimillion-dollar sponsorship deals between the Rolling Stones and Jovan fragrance, and Willie Nelson and Wrangler jeans. Vail will seek corporate sponsorships for everything from concert tours to television specials.