3 at TBS Promoted to More Senior Levels

Elsewhere in broadcasting, Turner Broadcasting System Inc., Atlanta, has promoted several of its executives to more senior positions, after the recent departure of longtime executive Gerry Hogan.

Terence McGuirk, president of Turner Sports, has been named executive vice president of Turner Broadcasting. Scott Sassa, previously executive vice president of Turner Network Television, has been named president of Turner Entertainment Networks.

And Julia W. Sprunt, previously vice president of marketing for the TBS SuperStation, has been named vice president of marketing and communications for TBS.

Ted Turner continues as board chairman and president of TBS.

Hogan--who was president of Turner Entertainment Networks and had been considered a front-runner for the presidency of TBS should Turner decide to step down--recently left the company to be vice chairman of Whittle Communications.

“I don’t think the entrepreneurial spirit will ever go away; Ted sets that spirit,” McGuirk said. “But the sizable assets that we’ve put together need managing. It’s the managing side that is the growing and blossoming side here now.”