NBC Hires 5 Ad Firms for Olympics:...
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From Times Staff and Wire Reports
NBC Hires 5 Ad Firms for Olympics: The network, which plans to show 600 hours of its 1992 Olympics coverage on cable TV on a pay-per-view basis, said it has picked five advertising agencies to work on the project. The companies are DDB Needham in Chicago, New York-based NW Ayer, Saatchi & Saatchi, Della Femina McNamee Inc. and Communications Diversified.
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