OTHER NEWS - April 1, 1992

Seven-Up Co. Changes Flavor of Diet Seven-Up: The soft-drink company said it is reformulating Diet 7Up, eliminating what it called the “diet aftertaste” in a bid to increase sales of a drink that failed to keep pace with recent growth in sugarless beverages. The Dallas-based company is also changing the package design for Diet 7Up and will call attention to both changes in advertising. Diet 7Up has seen sales volume fall each year since peaking at an estimated 103 million cases in 1985, according to beverage industry analyst John C. Maxwell Jr. of Wheat First Butcher & Singer Inc.