OLDIE BUT GOODIE: If this summer’s popularity...

OLDIE BUT GOODIE: If this summer’s popularity of Mazzy Star’s year-old “So Tonight That I Might See” album was a surprise, it’s leading to an even more unexpected rediscovery of the group’s first album, 1990’s “She Hangs Brightly.”

Rather than play the group’s new single, “She’s My Baby,” KROQ has chosen to play the B-side, “Halah,” which was taken from the older album, originally released on the small Rough Trade label before the band was signed by Capitol, which reissued it. Phil Costello, Capitol vice president of promotion, is elated, even though this could mean derailing the planned campaign for “She’s My Baby” and focusing on the old song.

“I don’t care what track they play off what record,” Costello says. “All it does is build a fan base. I’m sure other stations will take KROQ’s lead, and I can alter the campaign at any moment. There’s even a video for the song that they did for Rough Trade.”