General Mills to Launch Frosted Cheerios: General...

General Mills to Launch Frosted Cheerios: General Mills Inc. hopes this fall’s launch of a frosted version of its Cheerios cereal will break a streak of sluggish cereal launches in the past few years. Since 1992, the company has found little success with new cereals. Of the eight new products launched over the three years, five were discontinued.

But General Mills hopes to find success in a product that consumers already know. Frosted Cheerios--which are made with oat and corn flour, rather than only the oats that make up regular Cheerios--will be marketed as sweet yet healthy.