Notes : WPP to Buy Diagnostic:
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WPP Group, the world’s third-largest advertising and communications holding company, said it agreed to buy Los Angeles-based ad research company Diagnostic Research International Inc. to strengthen its market research operations. DRI would be folded into the Millward Brown research group, a unit of WPP’s Kantar Group, becoming the biggest ad-testing company in the U.S. Terms of the transaction weren’t disclosed. In 1998, DRI had sales of $35.5 million and net assets of $3 million. Clients include Toyota Motor Corp. and Bank of America Corp.
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