Recalling Von Dutch, the True King of Kulture

I was aghast to read about the Kustom Kulture movement (“The Counterculture Rat Pack,” July 24) without a single reference to its progenitor, the late, great Von Dutch.

He was the model for Ed “Big Daddy” Roth, having invented modern pinstriping, as well as monster “weirdo” art.

He also, to answer the writer’s open question, was the man who put the “K” in Kustom.

To call the Kustom Kulture exhibition at the Laguna Art Museum the originator of the phrase is wrong.

That entire exhibition was initially proposed to ape the Western Exterminator Exhibit at the Zero One Gallery a full five years prior to the 1992 Laguna show.

ED BOSWELL

Long Beach