NBC Going After Arena Football
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NBC is finalizing a deal to secure broadcasting rights to Arena Football League games, beginning next season, The Times has confirmed.
The deal, which is expected to be announced next week, is the latest attempt to attract male viewers to a network that in the last five years has lost broadcast rights to Major League Baseball and the NFL. NBC will lose its NBA rights at the end of this season.
The arena league’s soon-to-be completed deal with NBC was first reported in Friday’s edition of the Newark (N.J.) Star-Ledger.
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Sam Farmer
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