GM to Invest $3 Billion to Double Saturn Sales
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General Motors Corp. will invest about $3 billion in an effort to double sales of its Saturn division in three years, Vice Chairman Robert Lutz said.
Saturn hopes to sell 400,000 vehicles in 2007 after adding a roadster, minivan and sport-utility vehicle. Saturn is expected to sell about 208,000 vehicles in the U.S. this year, 23% below last year’s 271,157 and 27% below Saturn’s 1994 peak.
Sales fell because GM relied on dealership innovations, such as no-haggle pricing, rather than new products, Lutz said.
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