Coca-Cola Settles EU Antitrust Investigation
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From Bloomberg News
Coca-Cola Co. settled a five-year European antitrust investigation by agreeing to let retailers stock competing beverages in Coke refrigerators and to stop offering volume-related rebates.
Coke also agreed to allow customers to buy and sell carbonated soft drinks from any supplier and no longer force them to buy its less-popular brands.
The EU began the probe in 1999 after a complaint by No. 2 rival PepsiCo Inc.
Shares of Coke rose 14 cents to $39.38 on the New York Stock Exchange.
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