Provocative Ad a Misstep on Several Levels

Regarding “Critics Are Saying ‘That’s Too Hot’ of Sexy Carl’s Jr. Ad” (May 24): Although Carl’s Jr. produced a scintillating ad, it at the same time made one of the biggest mistakes in advertising: putting the brand second to the message. No doubt Paris Hilton’s images capture the eyes of the coveted 18-to-34-year-old male audience, but is Carl’s Jr. in the business of selling hamburgers or Paris Hilton’s body?

Harvey Farr

Farr Marketing Group

West Los Angeles

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My husband’s been asking his male friends whether they’ve seen the new Paris Hilton commercial for Burger King.

Marilyn Black

Santa Monica

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If Paris Hilton’s scantily covered body is OK to advertise burgers (a kid’s favorite food), then the Federal Communications Commission ought to retract the brouhaha and ensuing fines over Janet Jackson’s “wardrobe malfunction,” which revealed nothing in the split second it was televised. If the burger ad is allowed to air anywhere on television, the hypocrisy is astonishing.

Stephany Yablow

North Hollywood