Sephora to Open in J.C. Penney Stores
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In a bid to lure young female customers, J.C. Penney Co. said it would open Sephora stores within its department stores starting this fall, under an agreement with the high-end cosmetics retailer.
Sephora will open “store-within-stores” and be the exclusive seller of beauty products at J.C. Penney, which has been trying to erase its image as a dowdy middle-market department store operator with younger, more modern merchandise and marketing.
Sephora is owned by Paris-based luxury goods maker LVMH Moet Hennessy Louis Vuitton.
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