British weekly aimed at kids
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Britain’s newsstands will get a little more crowded today with the launch of a newspaper for kids that will compete for attention alongside the nation’s notorious tabloids and serious broadsheets.
First News, a national weekly aimed at 9- to 12-year-olds, says it is Britain’s first newspaper for children. The initial print run is pegged at 350,000 copies, with a cover price of one pound ($1.85).
The paper intends to cover the same sorts of stories as its grown-up cousins -- science, environment, sports and show business -- and will feature celebrity contributors such as soccer star David Beckham.
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