Survey shows ad potential of videos
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From Times Wire Services
More than half of Internet users have watched video at sites such as YouTube and MySpace, a sign of the potential for video advertising, a survey found.
About 57% of U.S. Web users have watched online video, and 19% view clips on a typical day, according to a survey released by the Pew Internet and American Life Project, a nonprofit research group in Washington.
Spending by U.S. companies on Web video advertising may almost double to $775 million this year from $410 million in 2006, market research firm EMarketer Inc. said in a separate report.