‘Biggest Loser’ branches out from TV
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Can you duplicate the experience of “The Biggest Loser” without trainers Bob Harper and Jillian Michaels standing over you, ordering you to do one more rep or push-up?
NBC Universal thinks so.
Today, the company’s “Biggest Loser” franchise unveils two new ventures, both aimed at fans of the weight loss competition who watch the TV series each week and think, “I wish I could do that.”
One is The Biggest Loser Wii and Nintendo DS fitness games, offering individualized workouts.
The other is the Biggest Loser Resort at Fitness Ridge, a fitness spa located in southern Utah that has partnered with the NBC franchise.
Guests will spend up to $2,000 a week to have an experience that resort co-owner Tami Clark says mimics the life that contestants live on “The Biggest Loser,” including days filled with exercise, classes and adhering to a 1,200-calorie diet. (There’s little room for cheating as there are no vending machines or other food sources.)
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