BUSINESS BRIEFING / FAST FOOD
- Share via
Burger King Corp. plans to swap its generic fast-food feel for a vibe that’s more sit-down than drive-through.
As part of a plan to be revealed today in Amsterdam, the Miami company will announce a massive effort to overhaul its 12,000 locations worldwide.
The sleek interior includes rotating red flame chandeliers, brilliant TV-screen menus and industrial-inspired corrugated metal and brick walls.
That comes with an upscale price: The new look is expected to cost franchisees $300,000 to $600,000 per restaurant.
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.
