Target joins price war on books online
- Share via
Target Corp. has leaped into an online price war on books expected to be top sellers.
The discounter said Monday that it would offer some of this season’s most anticipated book titles at $8.99, with free shipping, matching moves by Walmart.com and Amazon.com.
Minneapolis-based Target said the price applied to preorders on Target.com of such books as “Breathless” by Dean Koontz and “Under the Dome” by Stephen King.
The battle started Thursday, when Wal-Mart Stores Inc. said its website would charge just $10, with free shipping, for various upcoming hardcover releases. Amazon.com, the largest online bookseller, quickly matched that move.
The battle intensified Friday as Wal-Mart and Amazon cut the sale prices to about $9.
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.
